Alternative magazine titles

Football Daily

Magazine Target Audience

This is Steve He is 27 Years Old and Lives Near White Hart Lane Stadium in North London

How does your finished product compare to your design?
My final magazine cover had the same theme and i didn't change my mind.
How has technology (computer, digital camera, printer) helped you turn your design into a real product?
I have used Technology a lot throughout this unit and it has really helped me. I have used photoshop to construct my cover and found a picture of a picture of david beckham to use on my cover, a printer has also helped me to print my questionnaires and collect feedback, so I can find out what people think about my cover
Do you feel your product is suitable for your target audience?
I feel my product is suitable for my target audience and it is very plain so it's suitable for all ages.
Describe two challenges you have overcome?
During this unit, I have thought of cover names and magazine names to make my work unique.
Describe the technical skills you have gained?
I have learnt how to use photoshop to make my work look professional.

Magazine Questionnaire

My Questionnaire

Finished Magazine

How does your finished product compare to your design?

My final perfume advert was the same as my original plan. I knew the adverts that I liked to look at and based my advert on that.I stuck to that theme and didn't change my mind.

How has technology (computer, digital camera, printer) helped you turn your design into a real product?

I have used Technology a lot throughout this unit and it has really helped me. I have used photoshop to construct my advert and found an picture of a perfume bottle on google, to use in my advert, a printer has also helped me to print my questionnaires and collect feedback, so I can find out what people think about my advert.

Do you feel your product is suitable for your target audience?

I feel my product is suitable for my target audience and it is very plain so it's suitable for all ages.

Describe two challenges you have overcome?

During this unit, I have thought of brand names and product names to make my work unique.

Describe the technical skills you have gained?

I have learnt how to use photoshop to make my work look professional.

Summary of my questionnaire

the results of my questionnaire shows that the design and the colours used all worked well and the advert was stylish and nice looking. more than half of the people thought the design looked affordable but some thought otherwise and this shows my advert was overall very good. 5 out of 6 people would buy or consider buying my fragrance which is good. what the design said about myself was that i was stylish, elegant, posh but girly.

Questionnaire

My Questionnaire
1. Male or female? ……………………….

2. How old are you? …………………….

3. Do you think the colours work well? …………………………………………….

4. Do you think my advert looks good? …………………………………………….

5. Does the style of the bottle look nice? ……………………………………………..

6. Does the design look affordable? ………………………………………..

7. Would you consider buying this product? …………………………………………………...

8. How can I improve my advert? ……………………………………….

9. Is my advert suitable for the selling age of young women/teenagers? ……………………………………………………...

10. What does my design tell you about me?
…………………………………………………

By Michael Chidgzey

I think that my advert fits with the CAP codes because i think that in my opinion it cannot be offensive or disturbing to the public . It doesn't have any images that could offend anybody

The target market for my product is for young females ranging from about 15-30, the reason is because the smell is one that a younger person would like more than an older woman. The product should contrast with teenage films with all of the colours and stylishness, and also slightly older women that are in to glamour and fashion. The kind of person who would buy my product would like the following music, charts music and any kind of pop, the films they would like are Chick flicks and Romantic comedy. Television programmes would be fashion programmes or maybe Skins or other teenage programmes, and they would probably shop at River Island or at Primark.

Advert finished product

Advert block design

Lolly – it’s sweet and a bit childish
Yummy – too childish, not even sweet
Delicious – it’s very good and could have two meanings
Wonderful – it’s good and needs buying
Irresistible – makes the person feel very attractive

the dominate colours are black and white and have a little bit of colour within the black and white bits. some of of the colours are skin type and there is also some bright purples and blues.

Fonts

Apple Chancery

Moodboard

My Moodboard

These fragrances are different ranges and styles, the dominant colours are a contrast between black and white, there are also some bright orange colours as well.

Fonts

APPLE CHANCERY- THIS WRITING ISNT VERY CLESR BUT IT IS STYLISH

WIDE LATIN- THIS IS VERY WIDE AND CLEAR WRITING

ARIAL BLACK- THIS WILL BE GOOD FOR MY PRODUCT BECAUSE IT IS BOLD AND EASY TO SEE

DIDOT- THIS WRITING IS TE SORT OF WRTING THAT IS USED IN FRAGRANCE ADVERTS BECAUSE IT IS SEXY

LUCIDA BRIGHT- THIS WRTING WILL BE GOOD BECAUSE IT IS VERY CLEAR

Preparing a client proposal

In order to create an advertising proposal, I need to gather information about the company that makes the product, where it wants to advertise, what it wants the advertising to achieve and how much it has to spend.

The advertising budget for my campaign to advertise is £100,000.

I want my adverts to introduce a new product to the market and to show something different. Also I would like the adverts to produce a boost of sales to make my business become successful.

The best way to advertise my product is to make a Tv advert so that the product can be shown from each angle instead of a head on shot of the bottle.

The print advert will be stylish but colourful so that the image will stand out more to the public and make them wanna go to a shop and look at it for themselves.

The target market for my product is for young females ranging from about 15-30, the reason is because the smell is one that a younger person would like more than an older woman. The product should contrast with teenage films with all of the colours and stylishness, and also slightly older women that are in to glamour and fashion. The kind of person who would buy my product would like the following music, charts music and any kind of pop, the films they would like are Chick flicks and Romantic comedy. Television programmes would be fashion programmes or maybe Skins or other teenage programmes, and they would probably shop at River Island or at Primark.

Fragrance name

My protect is a fragrance for women, the product name is called Bonbon which has been translated to French from the English word sweet.

The Advertising Standards Authority

The ASA is the UK's most independent advertiser across all media. They work to make sure that all of their adverts are truthful, decent, legal and honest.

The codes that ASA use in its judgements are CAP and BCAP, the BCAP is responsible for maintaining The UK Code of Broadcast Advertising and the CAP is responsible for the rulebook The UK Code of Non-broadcast Advertising.

From 1st March marketing communications on websites will be regulated by the ASA.

A Coca Cola advert was banned because it was thought to of been misleading because it was branded as "nutritious" because it contained all of the recommended daily allowance of vitamin c. One of the complaints thought that the 500 ml bottle of drink had 30g of sugar and in that case was not branded nutritious but as a matter of fact had only 23g.

When I make my own adverts i will need to check the ASA rules and regulation to make sure my adverts comply with the ASA rules and regulations.

Three Shoe Ads Comparison Exercise